UE/R: SOCO PROJECT FACILITATORS URGED TO WORK HARD FOR THE SUCCESS OF THE PROJECT – DCE NABDAM
BY: Gladys Apuweni
The vibrant city of Bolgatanga in the Upper East Region of Ghana is set to come alive once again with the annual Asaa Festival and Music Concert, spearheaded by Ghanaian American musician Samuel Asaa, popularly known as SamAiam. The festival, a celebration of music, community, and philanthropy, is scheduled to take place throughout the first week of March 2025.
SamAiam, a California based artist with roots in Ghana, has been dedicated to giving back to society through the Asaa Festival, which features a range of community driven initiatives aimed at improving the lives of the people of Bolgatanga. The highly anticipated event will commence on March 1, 2025, with the Mega Walk with SamAiam, a health walk designed to promote physical fitness and wellness among residents.
As part of the festival’s commitment to community welfare, there will be free health screenings and free health insurance registration and renewal services available to attendees. These initiatives aim to ensure that the people of Bolgatanga have access to essential healthcare services and information.
The festival will also foster unity and healthy competition through inter-community soccer matches, scheduled for March 7, 2025. These matches will bring together teams from different communities in a display of sportsmanship and teamwork, further strengthening the bonds among local residents.
The festivities will culminate on March 8, 2025, with a grand music concert featuring SamAiam and a lineup of other talented artists. The concert promises to be a night of electrifying performances, celebrating the rich culture and musical heritage of Ghana.
Speaking about the festival, SamAiam expressed his excitement and gratitude for the continued support from the community. “The Asaa Festival is a way for me to give back to the place that shaped me. It’s about bringing people together, promoting health and wellness, and celebrating the power of music,” he said.
The Asaa Festival and Music Concert has grown to become one of the most anticipated events in the Upper East Region, drawing participants and spectators from across Ghana and beyond. With its unique blend of music, sports, and social impact, the festival continues to uplift and inspire the Bolgatanga community year after year.
