UE/R: SOCO PROJECT FACILITATORS URGED TO WORK HARD FOR THE SUCCESS OF THE PROJECT – DCE NABDAM
By: Hannah Barribilla
Afrobeat sensation Auggy Adingo has opened up about the struggles of being a musician from the Upper East Region, saying the biggest challenge is the lack of support from people within the region. In an interview on Ura Marketplace, a mid-morning show on GBC Ura Radio, the Bongo-based artiste said many talented musicians from the Upper East are being overlooked, despite the growing popularity of Afrobeat music in Ghana. “One of the biggest challenges we face as artistes from the Upper East is the lack of support from our very own people,” Auggy Adingo said.
According to him, artists from other regions often enjoy massive backing from their communities, something he believes is missing in the Upper East music scene. Auggy Adingo noted that the region is full of talent but suffers from poor promotion and limited exposure. “We have the talent and the sound, but without support, it’s hard to grow and reach a bigger audience,” he explained.
The Afrobeat singer used the opportunity to call on fans, media houses, DJs, event organizers, and promoters in the region to intentionally promote local music. Auggy Adingo, who hails from Bongo in the Upper East Region of Ghana, is steadily carving a niche for himself with a sound that blends modern afrobeat with influences from his roots.
