UER: Michael Adangba Urges Young Upper East Artistes to Embrace Cultural Identity

By: Prosper Adankai

Renowned Ghanaian musician Michael Adangba has urged emerging artistes in the Upper East Region to proudly project their cultural identity
rather than imitate foreign cultures in their music. According to him, the region’s rich traditions, rhythms and languages offer a unique
creative advantage that young musicians must harness if they hope to stand out in the competitive music industry. The musician’s call comes
at a time when conversations about cultural preservation and local content promotion are gaining momentum in northern Ghana’s creative
scene. His message reinforces the push for artistes to take pride in their heritage while building careers that are both authentic and
globally competitive. Speaking on URA Market Place on GBC URA Radio in Bolgatanga, with upcoming performers, Adangba encouraged them to remain humble and modest as they build their careers. The musician’s call comes at a time when conversations about cultural preservation
and local content promotion are gaining momentum in northern Ghana’s creative scene. His message reinforces the push for artistes to take
pride in their heritage while building careers that are both authentic and globally competitive. He emphasised that respect for the elderly,
discipline and commitment to their craft remain essential attributes for any musician seeking longevity and relevance. He noted that many
young artistes are increasingly drifting toward foreign music styles at the expense of their own cultural expressions — a trend he believes
weakens the region’s creative identity. Reflecting on his own musical journey, the celebrated artiste revealed that his career began in the
Assemblies of God Church, where he nurtured his passion for music through gospel performance.

He described his rise in the industry as one marked by self-sacrifice and perseverance, often choosing dedication to his calling over personal comfort. Adangba, who has built a reputation for blending traditional rhythms with contemporary sounds, urged young artistes to remain focused, seek mentorship, and use their music to positively influence society.